Canned!!

Your Whiskey Soda & Vodka Tonic just got canned. Sensing that people might be getting lazy mixing their own drinks or that they might not find time & space to mix when they are in a rush and yet want to gulp something down (may be at outside a train station or a bus stand ) or people get tired waiting for their drinks by a busy bar, someone thought of brining the pre-mixes concept to India finally.


Blue Water Alcobev Pvt., ltd, aMumbai-based distillery, has launched two of its ready-to-drink alcoholic pre-mixed drinks in Bangalore : "TOSS" a vodka premix, a blend of premium quality triple distilled grain based vodka with tonic water and CZZLE, a whisky premix, also a blend of Indian-grain-based whiskyand eight-year-old scotch mixed with soda, will be available in cans in the city. The 250 ml aluminium slim can, containing about 46 ml of alcohol, priced at Rs 69 cannot be spiked.The brands would also be launched in other parts ofthe state including in Mysore and Mangalore shortly.



Toss & Czzle have been available in Mumbai & Goa since August last year and now in Bangalore. A lesser alcohol content version Toss Mild is available in Mumbai, but not yet introduced in Bangalore. The product seems to have achieved considerable success in Mumbai, Pune,Goa, Daman.


Premixes are new to India but they have been prelavant very widely outside. These are popularly called as alcopops abroad. They are generally bottled or canned fizzy drinks mixed with mostly with rum or vodka. I personally know some of the popular premixes to be "Jack & coke" (Jack Daniels) and "Red & cola" (Johnny Walker Red Label) & "Johnny be good" (JW Blck & Coke).


Alcopops are generally priced at a very basic price level and like elsewhere, we can expect it to be a hot cake with college student community. Although without knowing what whiskey or vodka is being used, the success or failure of Toss & Czzle will much depend upon the acceptance of their taste. This apart their success at bars & pubs also remains to be seen as bar owners might be reluctant to sell premixes when they can sell alcohol & a mixer separately and make more money.


Anyways, next time wether you are tired or lazy or just want that drink to carry on a bus ride, there is something you can think of. May be you can consider them for your home party as well, spares you some trouble . Would you consider an alcopop? Let me know your views.