Canned!!

Your Whiskey Soda & Vodka Tonic just got canned. Sensing that people might be getting lazy mixing their own drinks or that they might not find time & space to mix when they are in a rush and yet want to gulp something down (may be at outside a train station or a bus stand ) or people get tired waiting for their drinks by a busy bar, someone thought of brining the pre-mixes concept to India finally.


Blue Water Alcobev Pvt., ltd, aMumbai-based distillery, has launched two of its ready-to-drink alcoholic pre-mixed drinks in Bangalore : "TOSS" a vodka premix, a blend of premium quality triple distilled grain based vodka with tonic water and CZZLE, a whisky premix, also a blend of Indian-grain-based whiskyand eight-year-old scotch mixed with soda, will be available in cans in the city. The 250 ml aluminium slim can, containing about 46 ml of alcohol, priced at Rs 69 cannot be spiked.The brands would also be launched in other parts ofthe state including in Mysore and Mangalore shortly.



Toss & Czzle have been available in Mumbai & Goa since August last year and now in Bangalore. A lesser alcohol content version Toss Mild is available in Mumbai, but not yet introduced in Bangalore. The product seems to have achieved considerable success in Mumbai, Pune,Goa, Daman.


Premixes are new to India but they have been prelavant very widely outside. These are popularly called as alcopops abroad. They are generally bottled or canned fizzy drinks mixed with mostly with rum or vodka. I personally know some of the popular premixes to be "Jack & coke" (Jack Daniels) and "Red & cola" (Johnny Walker Red Label) & "Johnny be good" (JW Blck & Coke).


Alcopops are generally priced at a very basic price level and like elsewhere, we can expect it to be a hot cake with college student community. Although without knowing what whiskey or vodka is being used, the success or failure of Toss & Czzle will much depend upon the acceptance of their taste. This apart their success at bars & pubs also remains to be seen as bar owners might be reluctant to sell premixes when they can sell alcohol & a mixer separately and make more money.


Anyways, next time wether you are tired or lazy or just want that drink to carry on a bus ride, there is something you can think of. May be you can consider them for your home party as well, spares you some trouble . Would you consider an alcopop? Let me know your views.

Comments

4 Responses to "Canned!!"

Anonymous said... August 7, 2009 at 4:48 AM

Hell I'll be there!

Anonymous said... September 8, 2009 at 2:03 AM

Awesome... its about time someone launched RTD's in India... Im totally game for TOSS!!!

Anonymous said... September 8, 2009 at 2:47 AM

This is a great concept. My house parties will definitely be easier to manage with these canned drinks... just chill them and serve.. no ice, no glasses or bottles. no mess to clean after the party aswell. 2 Thumbs to Blue Water Alcobev!!!

Investor said... February 3, 2013 at 9:36 PM

Hey, are these premixes still available? I would like to speak with somebody who has tried these.. himanshu.peinvestor@gmail.com

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About Shank

Shank is a cocktail enthusiast & a self-proclaimed mixologist. He likes to experiment with spirits. He has traveled around a bit visiting hundreds of bars and tasting the buzziest of alcohols, cocktails and shooters.



Shank spent early years of his dizziness in Mumbai. He has lived in Hyderabad for long and for the past few years is chilling his glass in Bangalore.



He is currently busy spreading his love for spirits through this blog - Cocktail Nirvana.


This blog is part of his ongoing quest for fine spirits, creative cocktails and classic mixology. These online journals will capture his cocktail inventions, adventures with alcohol, trips to bars, meeting with ace mixologists, lessons in the art of drinking and much more.

This apart, ignoring good judgment, the fine folks at www.mybangalore.com also allow him to take up valuable space on their portal with his words & pictures.

Away from Nirvana

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