Bacardi "O" Media release

Here is the media release of Bacardi`s latest orange flavoured rum into Indian market. Its called Bacardi "O".

"BACARDI ‘O’ joins the growing family of fabulous flavored Bacardi rums in India - allowing for a wider range of mix ability across its portfolio

Bangalore, Dec 09: Bacardi, the world’s most popular premium white rum, is proud to introduce to India, for the first time Bacardi ‘O’, the first orange flavored Rum ever to be seen in the market. The flavor has been introduced in the Karnataka region and is priced at Rs. 620 per 750 ml bottle. The power packed launch saw Bangalore’s young sensation, Rachel Byros, vouching for this crisp, intense, juicy bite.

At the launch, Mr. Krishnan spoke about the special focus that the Bacardi brands are giving to the markets in the South, and about Bacardi O being only launched in Karnataka for now, given the strong preference for flavored white spirits that the state has come to demonstrate in recent times. Mr. Krishnan also shared plans of the imminent launch of their premium golden rum, Bacardi Gold, that would be launched in India close on the heels of Bacardi O.

With Bacardi O, the Bacardi flavor portfolio now boasts of four exciting alternatives for consumers, with the Limon, Apple and Razz variant already present in the market. With citrus-based flavors already having been a proven success among consumers in India, especially down South, Bacardi O is bound to be a runaway hit with the consumers in Karnataka. Bacardi O’s refreshing taste, derived from the choicest of oranges and tangerines, is the perfect base for any cocktail and is expected to be a popular order at bars. The BACARDI ‘O’ bottle design is equally tempting, with a distinctive orange-coloured “O” on the label and a bright orange cap signaling the tart, tantalizing taste within.

Speaking on the occasion, Mr. Arvind Krishnan, Controller – Marketing, Bacardi Martini India Limited, said,

The Flavors category has been the fast moving one within the white spirits segment and the introduction of Bacardi ‘O’ perfectly fits into our growing portfolio of premium, international offerings to the experimental consumers of today. Its enormous popularity across international markets showcases its strength of quality, making it one of the most appealing flavor introductions so far.”

Bacardi O rum goes well with a surprisingly large variety of mixers and has several preferred ways of consumption, leading among which is over crushed ice with an orange peel garnish, or mixed with tonic and Sprite."