I have been hearing a lot about these taverns for sometime. While on one hand the great BJP govt in the state has decided not to encourage pub-culture, they seem to be quite enthusiastic to boost the wine industry and promote a new "Tavern" culture. Ranking second in wine production in India after , the Karnataka govt, has planned to clear 100 licenses soon allowing opening of taverns that serve wine in glasses in its bid to popularise the drink and also help the grape growers. Now anyone can take a license to open a tavern in public places like shopping malls or open independently by paying a meagre fee of Rs 1,000.
Some of the major wineries are already harbouring major plans to mushroom chains of taverns all around town and they already seem to be a potential threat to the happening pub scene in Bangalore. The Reliance group have apparently applied for 30 taverns while Future Group and Nandy Valley 14 each. I met Chopine`s director - Satish at their tavern counter in the food court who was very glad to talk to me about taverns and Chopine.
Chopine apparently means " a glass of wine" in french. And three friends from college days started this project about a month back and are already planning a second counter at in another popular mall. They have an impressive wine menu. They are serving Shiraz, Carbernet Sauvignon , Reserve Shiraz, Merlot, Madera Red, Manthan & Valentio wines in the Red section. The white wine menu boasts of Chenin Blanc, Viognier, Flora, Chardonnay and many more. They also have sections of Rose wines,Dessert wines & sparkling drinks. Regular wines are priced at Rs125 a glass and Premium wines at Rs 169 a glass. They stock both domestic & imported wines. Right now they have an offer of Rs99 per glass of wine.
What catches my fancy is their "wine based cocktails" section or what we may like to call here as Winetails. Priced in the range of Rs155 to Rs 225, they seem quite interesting. Satish tells me that Wine cooler (White wine & orange crush shaken together & then served on ice with soda top) and Little Eva (Red wine, ginger ale, lime juice and sprite stirred together on ice in a shaker & served in a chilled wine goblet) are the most ordered winetails. I would have liked to see Sangria (Spanish wine based cocktail popular all over the world) in their menu, but was disappointed not to see it there.
Though cocktails are still struggling to get attention in India, the arrival of Taverns and potential winetails in the bazaar is surly a welcome sign to all of us who like to ingest alcohol more as appreciation of fine drinking than just getting high and sloshed. Taverns are surly targeting that profile of customers that believe in good health drinking punch line and the age group of 18 to 35 years. Well they might not be able to convert beer guzzlers into wine drinkers but nevertheless are a great new concept of going out for that after work drink or weekend outing.