Here is the media release of Bacardi`s latest orange flavoured rum into Indian market. Its called Bacardi "O".
"BACARDI ‘O’ joins the growing family of fabulous flavored Bacardi rums in India - allowing for a wider range of mix ability across its portfolio
Bangalore, Dec 09: Bacardi, the world’s most popular premium white rum, is proud to introduce to India, for the first time Bacardi ‘O’, the first orange flavored Rum ever to be seen in the market. The flavor has been introduced in the Karnataka region and is priced at Rs. 620 per 750 ml bottle. The power packed launch saw Bangalore’s young sensation, Rachel Byros, vouching for this crisp, intense, juicy bite.
At the launch, Mr. Krishnan spoke about the special focus that the Bacardi brands are giving to the markets in the South, and about Bacardi O being only launched in Karnataka for now, given the strong preference for flavored white spirits that the state has come to demonstrate in recent times. Mr. Krishnan also shared plans of the imminent launch of their premium golden rum, Bacardi Gold, that would be launched in India close on the heels of Bacardi O.
With Bacardi O, the Bacardi flavor portfolio now boasts of four exciting alternatives for consumers, with the Limon, Apple and Razz variant already present in the market. With citrus-based flavors already having been a proven success among consumers in India, especially down South, Bacardi O is bound to be a runaway hit with the consumers in Karnataka. Bacardi O’s refreshing taste, derived from the choicest of oranges and tangerines, is the perfect base for any cocktail and is expected to be a popular order at bars. The BACARDI ‘O’ bottle design is equally tempting, with a distinctive orange-coloured “O” on the label and a bright orange cap signaling the tart, tantalizing taste within.
Speaking on the occasion, Mr. Arvind Krishnan, Controller – Marketing, Bacardi Martini India Limited, said,
The Flavors category has been the fast moving one within the white spirits segment and the introduction of Bacardi ‘O’ perfectly fits into our growing portfolio of premium, international offerings to the experimental consumers of today. Its enormous popularity across international markets showcases its strength of quality, making it one of the most appealing flavor introductions so far.”
Bacardi O rum goes well with a surprisingly large variety of mixers and has several preferred ways of consumption, leading among which is over crushed ice with an orange peel garnish, or mixed with tonic and Sprite."
My fav cocktail sipper
Carrie Bradshaw - Sex And the City
Showing posts with label Booze. Show all posts
Showing posts with label Booze. Show all posts
Canned!!
Your Whiskey Soda & Vodka Tonic just got canned. Sensing that people might be getting lazy mixing their own drinks or that they might not find time & space to mix when they are in a rush and yet want to gulp something down (may be at outside a train station or a bus stand ) or people get tired waiting for their drinks by a busy bar, someone thought of brining the pre-mixes concept to India finally.
Blue Water Alcobev Pvt., ltd, aMumbai-based distillery, has launched two of its ready-to-drink alcoholic pre-mixed drinks in Bangalore : "TOSS" a vodka premix, a blend of premium quality triple distilled grain based vodka with tonic water and CZZLE, a whisky premix, also a blend of Indian-grain-based whiskyand eight-year-old scotch mixed with soda, will be available in cans in the city. The 250 ml aluminium slim can, containing about 46 ml of alcohol, priced at Rs 69 cannot be spiked.The brands would also be launched in other parts ofthe state including in Mysore and Mangalore shortly.
Toss & Czzle have been available in Mumbai & Goa since August last year and now in Bangalore. A lesser alcohol content version Toss Mild is available in Mumbai, but not yet introduced in Bangalore. The product seems to have achieved considerable success in Mumbai, Pune,Goa, Daman.
Premixes are new to India but they have been prelavant very widely outside. These are popularly called as alcopops abroad. They are generally bottled or canned fizzy drinks mixed with mostly with rum or vodka. I personally know some of the popular premixes to be "Jack & coke" (Jack Daniels) and "Red & cola" (Johnny Walker Red Label) & "Johnny be good" (JW Blck & Coke).
Alcopops are generally priced at a very basic price level and like elsewhere, we can expect it to be a hot cake with college student community. Although without knowing what whiskey or vodka is being used, the success or failure of Toss & Czzle will much depend upon the acceptance of their taste. This apart their success at bars & pubs also remains to be seen as bar owners might be reluctant to sell premixes when they can sell alcohol & a mixer separately and make more money.
Anyways, next time wether you are tired or lazy or just want that drink to carry on a bus ride, there is something you can think of. May be you can consider them for your home party as well, spares you some trouble . Would you consider an alcopop? Let me know your views.
Blue Water Alcobev Pvt., ltd, aMumbai-based distillery, has launched two of its ready-to-drink alcoholic pre-mixed drinks in Bangalore : "TOSS" a vodka premix, a blend of premium quality triple distilled grain based vodka with tonic water and CZZLE, a whisky premix, also a blend of Indian-grain-based whiskyand eight-year-old scotch mixed with soda, will be available in cans in the city. The 250 ml aluminium slim can, containing about 46 ml of alcohol, priced at Rs 69 cannot be spiked.The brands would also be launched in other parts ofthe state including in Mysore and Mangalore shortly.
Toss & Czzle have been available in Mumbai & Goa since August last year and now in Bangalore. A lesser alcohol content version Toss Mild is available in Mumbai, but not yet introduced in Bangalore. The product seems to have achieved considerable success in Mumbai, Pune,Goa, Daman.Premixes are new to India but they have been prelavant very widely outside. These are popularly called as alcopops abroad. They are generally bottled or canned fizzy drinks mixed with mostly with rum or vodka. I personally know some of the popular premixes to be "Jack & coke" (Jack Daniels) and "Red & cola" (Johnny Walker Red Label) & "Johnny be good" (JW Blck & Coke).
Alcopops are generally priced at a very basic price level and like elsewhere, we can expect it to be a hot cake with college student community. Although without knowing what whiskey or vodka is being used, the success or failure of Toss & Czzle will much depend upon the acceptance of their taste. This apart their success at bars & pubs also remains to be seen as bar owners might be reluctant to sell premixes when they can sell alcohol & a mixer separately and make more money.
Anyways, next time wether you are tired or lazy or just want that drink to carry on a bus ride, there is something you can think of. May be you can consider them for your home party as well, spares you some trouble . Would you consider an alcopop? Let me know your views.
Alconomics
If you have read Freakonomics, you will understand what is Alconomics. Freakonomics is a collection of articles by Levit & Dubner published as a book. The stories apply economic theories to diverse subjects not usually covered by traditional economists. (Courtesy - Wiki).For example in one of the articles, the authors state that the reason for rise in crime rate in US was not the liberal gun licensing policy as all assumed. The real reason was the rise in teenage pregnancies. Teen moms were abandoning their new borns. These babies were growing up in not so good neighbourhoods and eventually took up crime in life. The authors in fact establish their theory with statistics of correlation.
I read this book about 4 years back but a random TOI blog that I read a few days back on prohibition in Gujarat lead me to think of the concept of Alconomics. Gujarat has been a prohibition state for last 50 years. The statesmen have given the following reason for not lifting the ban in the state:
"The Gandhians in Gujarat however oppose lifting of prohibition tooth and nail. Many others think that there are no "other crimes" in Gujarat because the police is happy from the income generated from prohibition. Moreover criminals can also earn enough from this business: so there is no need for them to indulge in other, deadlier crimes. There are some who think that the streets of Gujarat are immune from the sort of crime seen in other places because of prohibition. Lifting prohibition will be akin to opening the gates of a dam, they argue. "
Very alconomics - ain't it? Read the complete post here!!
I read this book about 4 years back but a random TOI blog that I read a few days back on prohibition in Gujarat lead me to think of the concept of Alconomics. Gujarat has been a prohibition state for last 50 years. The statesmen have given the following reason for not lifting the ban in the state:
"The Gandhians in Gujarat however oppose lifting of prohibition tooth and nail. Many others think that there are no "other crimes" in Gujarat because the police is happy from the income generated from prohibition. Moreover criminals can also earn enough from this business: so there is no need for them to indulge in other, deadlier crimes. There are some who think that the streets of Gujarat are immune from the sort of crime seen in other places because of prohibition. Lifting prohibition will be akin to opening the gates of a dam, they argue. "
Very alconomics - ain't it? Read the complete post here!!
Imperial Brut for a B`day
It was my BIL`s wife`s bday yesterday & it was celebrated in style. We opened a bottle of Champagne. & not just another champagne. Moet & Chandon. This was one of the seven bottles of alcohol that Doctor successfully smuggled into Indian seas from her last trip to Europe. Her friend in UK was apparently presented with this one for an achievement at work. But as she doesn`t indulge in the holy habit of drinking water of life, she passed it over to Doctor.
So the bday was a perfect occasion to uncork the beautiful champagne. Moet & Chandon is a french winery & co-owner of the luxury brand - Louis Vitton. It is one of the world`s largest producers of champagne & also a champagne house. I was curious about a small note on the bottle about it being a supplier to the queen Elizabeth II. Wiki clarifies that M&C holds a royal warrant to supply champagne to Queen Elizabeth II.
I quickly set out to look for some strawberries. Did you know, strawberries & Champagne make a great combination?? If you saw Pretty Woman, you would remember Richard Gere explaining to Julia Roberts that the strawberries bring out the taste of champagne better. But alas, I could not find any in the neighbourhood nilgiris or more or reliance fresh or the food world. What a shame!
Doctor wanted the bday girl to shake uncork the champagne, but I advised against allowing the nectar to be wasted in froth. I am more than willing to shake uncork a local champagne but not this one. M&C produces 4 kinds of champagnes - Imperial Brut, Rose Imperial, Nectar Imperial & Grand Vintage. Impreial Brut is their flagship product. We quietly pop opened the Brut & ummmmah, the vinous aroma started flowing around. It apparently has pears, apples & citrus overtones. No wonder, the aroma. Its infused with butter, gingerbread & lots of vanilla. Is your mouth watering??
A bottle of 750 ml of Brut generally costs around 50 US$ , but if you try to buy it in India it will cost Rs3,400. Thx to duties. Imperial Brut is a blend of three wines Chardonay,Pinot Noir & Pinot Meunier & has about 12% alcohol in every 100 ml. I dont know how old it was in the bottle, but apparently its good if experienced after one year in the bottle. Nevertheless, our share tasted extremely heavanous leaving behind a sense of harmony and mellowness with peach and nectar lingering.
We did not malign the drink with any snacks but just savoured every sip of it. After about two rounds for every one & little more than that for the greedy myself, I was feeling mildly pleasant. I call this state " feeling good" & a close friend of doctor`s calls it "pleasantly tipsy". haha!!
We all moved over to enjoy the dinner!!
So the bday was a perfect occasion to uncork the beautiful champagne. Moet & Chandon is a french winery & co-owner of the luxury brand - Louis Vitton. It is one of the world`s largest producers of champagne & also a champagne house. I was curious about a small note on the bottle about it being a supplier to the queen Elizabeth II. Wiki clarifies that M&C holds a royal warrant to supply champagne to Queen Elizabeth II.
I quickly set out to look for some strawberries. Did you know, strawberries & Champagne make a great combination?? If you saw Pretty Woman, you would remember Richard Gere explaining to Julia Roberts that the strawberries bring out the taste of champagne better. But alas, I could not find any in the neighbourhood nilgiris or more or reliance fresh or the food world. What a shame!
Doctor wanted the bday girl to shake uncork the champagne, but I advised against allowing the nectar to be wasted in froth. I am more than willing to shake uncork a local champagne but not this one. M&C produces 4 kinds of champagnes - Imperial Brut, Rose Imperial, Nectar Imperial & Grand Vintage. Impreial Brut is their flagship product. We quietly pop opened the Brut & ummmmah, the vinous aroma started flowing around. It apparently has pears, apples & citrus overtones. No wonder, the aroma. Its infused with butter, gingerbread & lots of vanilla. Is your mouth watering??
A bottle of 750 ml of Brut generally costs around 50 US$ , but if you try to buy it in India it will cost Rs3,400. Thx to duties. Imperial Brut is a blend of three wines Chardonay,Pinot Noir & Pinot Meunier & has about 12% alcohol in every 100 ml. I dont know how old it was in the bottle, but apparently its good if experienced after one year in the bottle. Nevertheless, our share tasted extremely heavanous leaving behind a sense of harmony and mellowness with peach and nectar lingering.
We did not malign the drink with any snacks but just savoured every sip of it. After about two rounds for every one & little more than that for the greedy myself, I was feeling mildly pleasant. I call this state " feeling good" & a close friend of doctor`s calls it "pleasantly tipsy". haha!!
We all moved over to enjoy the dinner!!
